Tethr

Improving the quality and technology of an App

Challenge

At the start of our journey in the world of technological consultancy, we had the privilege of collaborating with Tethr, a Canadian startup with an inspiring mission: to create an exclusive community for men facing personal challenges, offering a space for dialogue and access to professional coaching. This project resonated with us not only for its noble goal but also for the exceptional team at Tethr, with whom we established an instant connection, both professionally and personally. The challenge was clear: transform a basic MVP, initially developed by a freelancer, into a robust, scalable app with extended functionalities that truly captured the essence of the community Tethr wanted to build.

Implementation

With enthusiasm and dedication, we took Tethr’s vision and elevated it to new heights. Our work encompassed a comprehensive improvement of the UI/UX design, ensuring that the user experience reflected the warmth and support that the Tethr community promised. We immersed ourselves in all aspects of the app’s development, from backend architecture to frontend interaction, creating a product that not only met but exceeded initial expectations. The collaboration with the Tethr team was smooth and constructive, forging a bond that went beyond the merely professional.

Result

The work done in conjunction with Tethr culminated in an app that both teams were proud of. However, despite the project’s success and the quality of the final product, Tethr faced external challenges that impacted its long-term viability. The difficulty in securing the necessary investment to continue its development and expansion led to the decision to put the project on hold. Although the app did not manage to relaunch, the experience left an indelible mark on our team, demonstrating the power of technology to connect and support communities, and the importance of passion and vision in entrepreneurship.